It started when I recently attended a zoo concert. We were lined up by the orangutans where a grandmother and her grandson were climbing around their habitat watching the crowd. A zoo volunteer came over to tell us about the recent death of a long-time zoo resident, another orangutan. Not only did the zoo staff pay their respects and express sadness, but they had to leave the orangutan in-state with the other orangutans so they could also mourn and pay respect. Grief is not be unique to humans. New Scientist reports that dolphins seem to have a complex reaction to the death of another dolphin, displaying behaviors suggestive of mourning in certain situations. Other research has shown that gorillas, chimps and elephants also may show some understanding of death. Our zoo confirmed this.
Grief runs deep and long in humans and affects each person in a unique way depending upon their collected life's experiences. I bring this up because as 9/11 approaches, I've noticed many companies taking advantage of the easy theme. Resist. It is still a sensitive event and it's not your direct tragedy. If you lost someone that fateful day, then our hearts are with you and your families. I'm pretty sure you are not using it to your marketing advantage. If you know someone, who knows someone who knew someone - let it go. This is not for you to use as a small talk conversation starter.
Resist the urge to make this a part of your conversation that day other than an acknowledgement of the occasion, not as a topic starter to break the ice with a prospect.
Some of us learned tact when it comes to death, deformities, illnesses as children because we saw our parents exhibit it. Same goes with respect for tragic situations. Stick to talking about the positive events in the day, something cheerful when you meet a stranger at a hospital, convalescent home or hospice as you extend your hand, give your best smile and make eye contact. You'll be better remembered for being you and not the opportunist taking advantage of a day deep in the hearts of our country.